Jusbox Perfumes - Genre Collection - No Rules

Jusbox Perfumes - Genre Collection - No Rules

Jusbox Perfumes - Genre Collection - No Rules

"When I heard Steve's stories about punk, I immediately felt transported to 1978! It was as if I was suddenly standing in tight leather pants and celebrating the Buzzcocks concert - an electrifying feeling of rebellion, freedom and revolution!"

V-Monkeys 1997

The Fragrance

For NO RULES, Antoine Lie has played with an unusual leathery fragrance that represents the creative and challenging world of Punk; the metal accord reminds the massive usage of safety pins and studs very popular at the time. His melody plays the contrast between the ethereal cold notes of Aldehydes, Ether and Vinyl and the warmness of Cinnamon and Leather.

The Inspiration - Genre - Raggea

"I was 14 years old when punk rock was born. Spread from London across the UK, it shined so brightly for 2 years and influenced everything else that was to follow thereafter. By the mid-1970s the UK was in turmoil politically and there was a lack of trust in the ruling classes: the British Empire was over and a change was needed. The culture was out-dated and boring while music had become staid. All bands were old and bloated and controlled by the labels, there was nothing that appealed to the young generation. Punk was a teenage revolution. We didn't know what we wanted but we knew we wanted something different. There were no rules in punk. The only rule was to be interesting, be innovative, challenge the status quo. Don't just say it, shout it...shout it with rage and honesty.

By 1978 it was over. Sex Pistols had sworn on prime time TV and all of a sudden the media was all over punk. This was the death knell: suddenly punk was everywhere, but it wasn't punk, it was a watered down version, a media version invented by the tabloids. Punk was dead. Punk could never have survived. It was an explosion of creativity. Everything changed. It rewrote the rules, it was anarchy, it challenged everything. The thrash and speed and anger of punk could not be perpetuated. But the revolutionary ideas would not fizzle out, the attitude would always persist, I hear and see it everywhere. We are all punks!"

- Stephen Kempson, a real Punk

The Packaging

Everything in the world of JUSBOX is inspired by music, even the packaging. The squared, modern, elegant, ergonomic bottle is a 78 ml to pay homage to the first phonographic disc that was 78 rpm. On its top, the cap celebrates the most well known auditory mean in the history of music: the vinyl. The rigid soft touch box is similar as shape and opening to a CD box. Inside you will find a leaflet that explains the inspiration and mood of each perfume.

Made in ITALY with PASSION.