Jovoy - Gardez Moi - EDP

"Gardez-moi," a phrase translating to "Keep me" in English, resonates with an intimate plea, an alluring request conveyed through scent. This fragrance, which debuted in 1926 under the prestigious name of Jovoy, captures the essence of timeless allure in its unique, cat-shaped Baccarat crystal bottle—a collector's dream. While Gardez-moi nods to the glamorous, sultry vibes of old Hollywood, its reinvention steers clear of the past thanks to the innovative touch of perfumer Bertrand Duchaufour, who infuses modernity into every essence he creates.

The core of Gardez-moi lies in its celebration of gardenia, presented here not as a mere floral note but as a rich, tropical presence that's almost fruity in its exuberance. The fragrance captures the bloom in its most vibrant phase—neither nascent nor waning but at its peak, where it also hints at a freshly-sliced mushroom, adding a unique, earthy undertone that enhances its complexity. Surrounding the gardenia are aldehydes and jasmine, which introduce a subtle soapiness, beautifully balanced by the green, moist notes of cyclamen and the intriguing, vegetal scent of crushed tomato leaf.

The composition is bold in its presence, designed to leave a memorable sillage that ensnares and captivates. As described by Jovoy owner François Hénin, the gardenia in this fragrance is reminiscent of the gifts Parisian Jazz Age lovers would offer their mistresses—an emblematic gesture loaded with emotion and the wish to be remembered. For those who are drawn to white florals and the distinctive allure of gardenia, Gardez-moi is more than just a fragrance; it's a whispered entreaty, a seductive murmur promising allure and remembrance.

The detailed note pyramid of Gardez-moi further enriches its narrative, beginning with spicy, aromatic top notes of coriander, aldehydes, and black pepper. The heart blooms with an array of floral wonders including ylang-ylang, Egyptian jasmine absolute, and mimosa absolute, alongside the pivotal gardenia and white lily. The base of the fragrance grounds these flights of floral fancy with the warmth of styrax, Virginia cedar, and musks, complemented by the sweetness of vanilla and raspberry, and the depth of oak moss. This intricate arrangement makes Gardez-moi a multidimensional fragrance that intrigues, captivates, and holds one captive to its charm.