Collection: Viktor & Rolf

From fashion artists to fragrance creators, the Haute Couture Designers launched their first feminine fragrance, Flowerbomb, in 2005, marking the union of haute-couture and haute-perfumerie. For them, fashion is more than clothing; it’s about creating an aura, with fragrance as an essential part of that vision. Their design process begins with the name, which they believe “smells” and sets the tone for the olfactory journey. Flowerbomb, for example, was named to describe a big, complex floral scent with both romantic and aggressive qualities. They view fragrance as a powerful storytelling tool, offering a more immediate and complete medium than fashion, tapping into fantasy and dreams effortlessly.