Initio

Initio is a French olfactory label that pioneers the creation of functional fragrances, blending instinct with science. Each fragrance is a high-intensity emotional substance, formulated with advanced molecules that interact with the brain to trigger and amplify emotions like well-being, self-confidence, and desire. Beyond just fragrance, Initio offers a new force for the initiated—more than simply belonging, it’s about becoming. The brand's perfumes aim to transform the wearer, unlocking powerful emotions and experiences through scent.