Acqua di Parma

Acqua di parma fragrances originated as a small factory in Parma, Italy, and introduced its first fragrance, Colonia, in 1916. Initially used to scent gentlemen's handkerchiefs, Colonia quickly became a symbol of Italian elegance, gaining popularity among American and European celebrities during the 1930s and 1950s. Iconic figures like Cary Grant, David Niven, Ava Gardner, Eva Turner, and later Audrey Hepburn, became devoted fans of the fragrance. What started as a small production grew into a prestigious brand with widespread distribution, solidifying Acqua di Parma as a prominent name in luxury fragrances.